Search results for "Social judgment theory"

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Describing the voice of online bullying: An analysis of stance and voice type in YouTube comments

2022

Abstract In this article, I analyze the expression of stance in YouTube comments responding to a speech by Greta Thunberg addressing the 2019 United Nations Climate Action Summit. I use quantitative and qualitative analysis of explicit stance features (including attitude markers, boosters, hedges, self-mentions, and reader addresses) in order to characterize the voice type that commenters construe and examine how this voice type potentially functions as a tool for social influence. The analysis shows that the comments include continual emphatic and emotive attitude marking, almost exclusively evaluating Thunberg herself (e.g., her authenticity, cognitive ability, gender and youth), rather t…

Cultural StudiesVocabularyRepetition (rhetorical device)Communicationmedia_common.quotation_subjectLinguisticsSocial judgment theoryEmotiveAction (philosophy)Collective identitySocial mediaPsychologySocial influencemedia_commonDiscourse, Context & Media
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